Advertising Artwork

What?

Artwork to promote events, organisations and products.

Who?

Biotech, public engagement, societies.

Why?

To catch the attention of your audience and communicate key messages.

How we can help with advertising artwork

We produce bespoke advertising illustrations that will become the focus of your advertising campaign, making your product or service more appealing to your clients and reinforcing your brand identity. Advertising illustration can be used to show the personality of your business, make PowerPoint presentations or annual reports more visually attractive and can also give a visual aid which is easier to understand. They are also more visually appealing than traditional scientific diagrams.

We have extensive scientific and artistic experience which allows us to produce artwork that will compliment your established branding, as well as create new identities for new products. Often the artwork we create is used as the basis for advertising campaigns and resized or reworked to fit all kinds of advertising sizes.

How it works

Advertising artwork

The Brief

We’ll want to know what the advertisement is for, who it’s aimed at, and where it’s going to appear. An advertisement at a biotechnology conference that features a big strand of DNA won’t exactly be a novelty. It’s important for us to get an idea of what landscape the advertisement will exist in, who you want to see it, and what THEY care about.For a big promotional illustration, the details of the product are undoubtedly important, but the crux of the artwork should be about how the product makes the user feel. This might be relief that even the tiniest impurity is detected, joy at how simple a product makes a tricky lab process, or the endless possibilities available now that they can get such accurate readings.

The Ideas stage

For a big promotional illustration, the details of the product are undoubtedly important, but the crux of the artwork should be about how the product makes the user feel. This might be relief that even the tiniest impurity is detected, joy at how simple a product makes a tricky lab process, or the endless possibilities available now that they can get such accurate readings.

Production of larger pieces

For big promotional illustrations, the drafts and concepts stage is often quite lengthy, and can take several weeks depending on how long it takes us to find a solution you’re happy with. Once we’ve found one we’ll get to work on creating the large scale final artwork.

Smaller artworks

We also work on much smaller projects, like individual event posters. These use illustration to summarise the key themes of the event with an image that stands out in the mind of the viewer (and also when stuck to notice boards).

Ballpark figures

Advertising artwork is charged in a similar way to illustration artwork. The price of the artwork is made up of the illustration fee and the licence fee. This means that a simple illustration that forms a worldwide campaign could end up being more expensive than a complex illustration for use at a single trade fair.

In general the licensing fee needs to be negotiated for each new project, particularly since exclusive rights might be needed, however for smaller pieces of promotion we can bundle it together. We can provide discounts for ongoing contracts, smaller events, and academia. If most of your poster is text we can price based on illustration size on the print.

Product
Size
Dimensions (cm)
Price (£)

Posters

Bespoke Artwork

Priced by artwork size

A4

A3

A2

21 x 29.7

29.7 x 42

42 x 59.4

250

400

700

Posters

Reuse of existing illustration

Priced by artwork size

A4

A3

A2

21 x 29.7

29.7 x 42

42 x 59.4

100

180

250

Large format advertising

Example 3m x 2m backdrop artwork

Concepts and ideas

Production

from 1000

from 2000