Science is hard to explain
Microscopic scales, experimental ambiguity, and enough acronyms to fill a dictionary.
It's easy to get bogged down with the jargon and technical details and forget about the bigger picture.
Science has an image problem.
How do you show people something that's too small to see?
And if you can't, are you sure they understood it?
You've just finished a talk on your latest work. You've survived the cross-examination, deflecting every query with a control experiment. And yet, everyone's eyes look slightly glazed. Someone in the back finally pipes up.
"I understand what you're saying...
I'm just struggling to visualise how it all fits together."
You glance around for a flipboard to doodle on.
You wave your hands.
You introduce a convuluted anaology.
The person at the back nods reluctantly.
Afterwards you think to yourself:
You could really do with a good diagram
But you can't draw, you don't have time to learn illustrator, and come publication the journals probably won't accept your powerpoint figure anyway.
You could get a graphic designer in, but they'd probably need quite a bit more background reading that just your latest review paper...
Hi. We're Vivid Biology
We take cutting edge science and turn it into eye-catching artwork, technical figures, and infographics.
Vivid Biology is a UK science illustration studio that makes your science stand out. We know the importance of scientific accuracy and don't excuse artistic laziness as artistic licence. We focus on concepts and composition rather than complicated renders.
What makes us different
We love science and data. We also love art and design. We think it's criminal that these are so often seen as polar opposites. We believe in communicating science clearly, and it's a lot easier to do that with well-designed visuals.
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